UNDERSTANDING THE CUSTOMER EXPERIENCE: PART FOUR

Part Four: Awareness Design, The Fifth Order Over the past two decades, and with the furthering of social media, our business environment has evolved into one in which the relationships between companies and their customers are becoming more open and interlinked. With the acceleration of changes in technology that advance our capability to communicate and […]

UNDERSTANDING THE CUSTOMER EXPERIENCE: PART TWO

Part Two: Designing Customer Happiness What makes for a happy customer experience? How can you better design a user experience that evokes happiness? What are the key elements you need to consider? There‚Äôs a broad set of influences and circumstances that are part of every customer experience. At face value, these elements fall into two […]