THE THREE CUSTOMER MOTIVATIONS: PART TWO

In addition to attention, one of the three motivators that we all share as customers is an expectation of brand competency. We expect providers of products or services to be competent both in creating and delivering whatever it is we’re buying. Beginning with the design and engineering that goes into a product and continuing with how it is […]

THE THREE CUSTOMER MOTIVATIONS: PART ONE

One of the three motivators that we all share as customers is attention.   Attention fulfills our need to feel important and supports our desire to know that we count. The opposite is to feel ignored, which customers interpret as they don’t matter and are not valued. This is a powerful force and, as with most […]