WHAT IS DESIGN THINKING

“Design thinking is a human-centered innovation process that emphasizes observation, collaboration, fast learning, visualization, and rough prototyping. The objective is to solve not only the stated problem at hand, but the real problems behind the obvious.” Thomas Lockwood So what is design thinking?  There are many definitions of design thinking, but to be honest they […]

EXTRAORDINARY BRAND RECIPES

What makes a brand extraordinary? What differentiates an extraordinary brand from its competitors? Why do we respond to powerful brands as we do? What is in the secret sauce of winners? Why do we want to associate with the best? What do extraordinary brands have that the others don’t? Again and again we ask these […]

DESIGNING CULTURE

Transforming or designing culture requires changing individual and collective behavior. One of the greatest values to be gained from design thinking is the impact it can have on the culture of an organization and how it contributes to greater collaboration and innovation, regardless of its size. Designing Culture: The Example of GE In 2016, General […]

FINDING THE UNIQUE RECIPE

In over twenty years working with and facilitating leaders and teams engaged in visioning and strategic planning, I have found that there are three key impediments to the alignment to brand intention. They appear at the highest levels of leadership and can be found throughout a company. In one form or another, they impede alignment […]