CREATING A CHANGE IN MINDSET – THE HUNGER PROJECT

In our book, Innovation by Design, Thomas Lockwood and I identified 10 attributes that give remarkable power to the human-centered aspects of design thinking organizations. Curious confrontation, that is, facing differing ideas and mindsets with the desire to investigate and learn, is one of these aspects. Throughout our research we found this attribute to be […]

DESIGN THINKING AS A CONFRONTATION TOOL

One of the culture keys, and a cornerstone to how people interpret culture, is how disagreement and team conflict are managed. It has a great deal to do with how people feel safe in a culture, including their experience of what is acceptable and safe behavior, and what is considered unacceptable and unsafe. More than […]

COMMUNITY AND BRAND INTENTION

When it comes to the art of business and business success, whether it’s the business-to-consumer or business-to-business marketplace, nothing rings truer than the importance of knowing how to win the customer. If you’re clear on your brand intention and your company or team is aligned with it, you’ll definitely increase your chances to win. Alignment […]

LEADERSHIP, CULTURE AND THE BUSINESS CODE

At the heart of complexity lives simplicity. Aligning a business, company, or team requires a clear and constant focus, continuous effort, and all the skills necessary to be a great leader today and tomorrow. Members of organizations and teams must be more engaged and committed than ever before. For this, they need as much information […]

BACON AND EGGS ANYONE?

Review the following list of twelve of the most influential businesspeople in recent history. Is there any name you’re not familiar with? Bill Gates Oprah Winfrey John D. Rockefeller Henry Ford Mark Zuckerberg Walt Disney Coco Chanel Thomas Edison Warren Bu!et Edward Bernays Steve Jobs J.P. Morgan The odds are fairly good that Edward Bernays […]

IT’S ALL ABOUT ALIGNMENT

The key strategic imperative of any business is alignment. Alignment has long been the greatest challenge of leadership. The importance of alignment in business, along with its effect on performance, has only increased over time. Today, to come close to competing and succeeding in the chaotic and rapidly shifting business environment, leaders must create aligned […]

WHAT IS DESIGN THINKING

“Design thinking is a human-centered innovation process that emphasizes observation, collaboration, fast learning, visualization, and rough prototyping. The objective is to solve not only the stated problem at hand, but the real problems behind the obvious.” Thomas Lockwood So what is design thinking?  There are many definitions of design thinking, but to be honest they […]

EXTRAORDINARY BRAND RECIPES

What makes a brand extraordinary? What differentiates an extraordinary brand from its competitors? Why do we respond to powerful brands as we do? What is in the secret sauce of winners? Why do we want to associate with the best? What do extraordinary brands have that the others don’t? Again and again we ask these […]

DESIGNING CULTURE

Transforming or designing culture requires changing individual and collective behavior. One of the greatest values to be gained from design thinking is the impact it can have on the culture of an organization and how it contributes to greater collaboration and innovation, regardless of its size. Designing Culture: The Example of GE In 2016, General […]

FINDING THE UNIQUE RECIPE

In over twenty years working with and facilitating leaders and teams engaged in visioning and strategic planning, I have found that there are three key impediments to the alignment to brand intention. They appear at the highest levels of leadership and can be found throughout a company. In one form or another, they impede alignment […]