WHAT IS DESIGN THINKING

“Design thinking is a human-centered innovation process that emphasizes observation, collaboration, fast learning, visualization, and rough prototyping. The objective is to solve not only the stated problem at hand, but the real problems behind the obvious.” Thomas Lockwood So what is design thinking?  There are many definitions of design thinking, but to be honest they […]

EXTRAORDINARY BRAND RECIPES

What makes a brand extraordinary? What differentiates an extraordinary brand from its competitors? Why do we respond to powerful brands as we do? What is in the secret sauce of winners? Why do we want to associate with the best? What do extraordinary brands have that the others don’t? Again and again we ask these […]

DESIGNING CULTURE

Transforming or designing culture requires changing individual and collective behavior. One of the greatest values to be gained from design thinking is the impact it can have on the culture of an organization and how it contributes to greater collaboration and innovation, regardless of its size. Designing Culture: The Example of GE In 2016, General […]

FINDING THE UNIQUE RECIPE

In over twenty years working with and facilitating leaders and teams engaged in visioning and strategic planning, I have found that there are three key impediments to the alignment to brand intention. They appear at the highest levels of leadership and can be found throughout a company. In one form or another, they impede alignment […]

THE THREE CUSTOMER MOTIVATIONS: PART THREE

We all want to feel that whomever we are buying from is treating us well. When we pay for a product or service, we expect to be treated with dignity and respect and to receive what the provider promised. Customers want to feel that they are cared for. Caring, attention and competency are the three motivators […]

THE THREE CUSTOMER MOTIVATIONS: PART TWO

In addition to attention, one of the three motivators that we all share as customers is an expectation of brand competency. We expect providers of products or services to be competent both in creating and delivering whatever it is we’re buying. Beginning with the design and engineering that goes into a product and continuing with how it is […]

THE THREE CUSTOMER MOTIVATIONS: PART ONE

One of the three motivators that we all share as customers is attention.   Attention fulfills our need to feel important and supports our desire to know that we count. The opposite is to feel ignored, which customers interpret as they don’t matter and are not valued. This is a powerful force and, as with most […]

TO KNOW OUR CUSTOMER IS TO KNOW OUR BUSINESS

What separates market leaders from their competitors? What makes your product or service different from the rest? Although a number of factors are important, the one that matters most is the answer to: “Why is the customer spending money with us rather than with our competitors?” At the center of every great market strategy is […]

WE LIKE WINNING

We all engage in business. Every day, we take part in business. It may not be obvious, yet from the moment we wake, we are consumers — by turning on a light; running water; dressing; eating breakfast; gassing up the car; stopping for coffee; and, of course, texting and emailing. Throughout the day, you engage […]

STRUGGLING WITH INNOVATION

Throughout the history of business, we have found ourselves trying to figure out how to maximize our human potential. Meaningful innovation is the most important issue that organizations continue to grapple and struggle with. As mentioned in a previous post, in our pursuit of innovation, we have created complex organizations, with many moving parts, all adding […]