TRUST IN THE FRAMEWORK

Is it often said that if one trusts in the process, the intended outcome will be reached. More often than not this proves to be true. Trusting the process can be difficult. Many distractions and forces can take you off course and change your focus. Yet, if you stay on course, my alignment frameworkwill provide […]

ALWAYS STARTING WITH THE END IN MIND

Many leaders with whom I have shared The Business Code with put it into action by using it as the framework for visioning and strategic planning. It works well as a planning tool because, at a high level, it asks you to begin with the end in mind. It requires you to consider three key […]

KEEPING A STRATEGIC FOCUS ON ALIGNMENT

It is easy for any team or company to become strategically misaligned. As in the case of G. Hensler, misalignment usually results from a combination of factors. The lure of revenue to support growth and expansion is a powerful force. The idea becomes bigger is better. Frequently, misalignment is the result of a single team […]

ALIGNING THE COMPANY AND THE TEAM

Do you recognize the name G. Hensler? Probably not. But the chance that you own and wear something the company had a hand in manufacturing is, in fact, quite good. If you bought a leather or canvas belt from one of the specialty retailers found in any mall or from a number of other well-known […]

IT’S NOT ONLY ROCK ’N’ ROLL, IS IT?

During the first decade of the new century, which of the following was the top tour attraction in North America? Celine Dion Bruce Springsteen U2 The Rolling Stones Dave Matthews Band The Eagles Paul McCartney Kenny Chesney Madonna In the music industry, community has long been a cornerstone for branding purposes. After all, that is […]

SUCCESS THROUGH CO-CREATION

“Two heads are better than one.”  — John Heywood   The organizations that Thomas Lockwood and I researched were not bound by the limitations of their structure or the defined roles people find themselves in. Rather, they invite inclusion, and bring together diverse groups and parties to collaboratively produce mutually benefitting and jointly valued outcomes. […]

CREATING A CHANGE IN MINDSET – THE HUNGER PROJECT

In our book, Innovation by Design, Thomas Lockwood and I identified 10 attributes that give remarkable power to the human-centered aspects of design thinking organizations. Curious confrontation, that is, facing differing ideas and mindsets with the desire to investigate and learn, is one of these aspects. Throughout our research we found this attribute to be […]

DESIGN THINKING AS A CONFRONTATION TOOL

One of the culture keys, and a cornerstone to how people interpret culture, is how disagreement and team conflict are managed. It has a great deal to do with how people feel safe in a culture, including their experience of what is acceptable and safe behavior, and what is considered unacceptable and unsafe. More than […]

COMMUNITY AND BRAND INTENTION

When it comes to the art of business and business success, whether it’s the business-to-consumer or business-to-business marketplace, nothing rings truer than the importance of knowing how to win the customer. If you’re clear on your brand intention and your company or team is aligned with it, you’ll definitely increase your chances to win. Alignment […]

LEADERSHIP, CULTURE AND THE BUSINESS CODE

At the heart of complexity lives simplicity. Aligning a business, company, or team requires a clear and constant focus, continuous effort, and all the skills necessary to be a great leader today and tomorrow. Members of organizations and teams must be more engaged and committed than ever before. For this, they need as much information […]