Category: True Alignment
Is it often said that if one trusts in the process, the intended outcome will be reached. More often than not this proves to be true. Trusting the process can be difficult. Many distractions and forces can take you off course and change your focus. Yet, if you stay on course, my alignment frameworkwill provide…
Many leaders with whom I have shared The Business Code with put it into action by using it as the framework for visioning and strategic planning. It works well as a planning tool because, at a high level, it asks you to begin with the end in mind. It requires you to consider three key…
It is easy for any team or company to become strategically misaligned. As in the case of G. Hensler, misalignment usually results from a combination of factors. The lure of revenue to support growth and expansion is a powerful force. The idea becomes bigger is better. Frequently, misalignment is the result of a single team…
Do you recognize the name G. Hensler? Probably not. But the chance that you own and wear something the company had a hand in manufacturing is, in fact, quite good. If you bought a leather or canvas belt from one of the specialty retailers found in any mall or from a number of other well-known…
During the first decade of the new century, which of the following was the top tour attraction in North America? Celine Dion Bruce Springsteen U2 The Rolling Stones Dave Matthews Band The Eagles Paul McCartney Kenny Chesney Madonna In the music industry, community has long been a cornerstone for branding purposes. After all, that is…
When it comes to the art of business and business success, whether it’s the business-to-consumer or business-to-business marketplace, nothing rings truer than the importance of knowing how to win the customer. If you’re clear on your brand intention and your company or team is aligned with it, you’ll definitely increase your chances to win. Alignment…
At the heart of complexity lives simplicity. Aligning a business, company, or team requires a clear and constant focus, continuous effort, and all the skills necessary to be a great leader today and tomorrow. Members of organizations and teams must be more engaged and committed than ever before. For this, they need as much information…
Review the following list of twelve of the most influential businesspeople in recent history. Is there any name you’re not familiar with? Bill Gates Oprah Winfrey John D. Rockefeller Henry Ford Mark Zuckerberg Walt Disney Coco Chanel Thomas Edison Warren Bu!et Edward Bernays Steve Jobs J.P. Morgan The odds are fairly good that Edward Bernays…
The key strategic imperative of any business is alignment. Alignment has long been the greatest challenge of leadership. The importance of alignment in business, along with its effect on performance, has only increased over time. Today, to come close to competing and succeeding in the chaotic and rapidly shifting business environment, leaders must create aligned…
What makes a brand extraordinary? What differentiates an extraordinary brand from its competitors? Why do we respond to powerful brands as we do? What is in the secret sauce of winners? Why do we want to associate with the best? What do extraordinary brands have that the others don’t? Again and again we ask these…
