Is it often said that if one trusts in the process, the intended outcome will be reached. More often than not this proves to be true. Trusting the process can be difficult. Many distractions and…
Browsing CategoryTrue Alignment
ALWAYS STARTING WITH THE END IN MIND
Many leaders with whom I have shared The Business Code with put it into action by using it as the framework for visioning and strategic planning. It works well as a planning tool because, at…
KEEPING A STRATEGIC FOCUS ON ALIGNMENT
It is easy for any team or company to become strategically misaligned. As in the case of G. Hensler, misalignment usually results from a combination of factors. The lure of revenue to support growth and…
ALIGNING THE COMPANY AND THE TEAM
Do you recognize the name G. Hensler? Probably not. But the chance that you own and wear something the company had a hand in manufacturing is, in fact, quite good. If you bought a leather…
IT’S NOT ONLY ROCK ’N’ ROLL, IS IT?
During the first decade of the new century, which of the following was the top tour attraction in North America? Celine Dion Bruce Springsteen U2 The Rolling Stones Dave Matthews Band The Eagles Paul McCartney…
COMMUNITY AND BRAND INTENTION
When it comes to the art of business and business success, whether it’s the business-to-consumer or business-to-business marketplace, nothing rings truer than the importance of knowing how to win the customer. If you’re clear on…
LEADERSHIP, CULTURE AND THE BUSINESS CODE
At the heart of complexity lives simplicity. Aligning a business, company, or team requires a clear and constant focus, continuous effort, and all the skills necessary to be a great leader today and tomorrow. Members…
BACON AND EGGS ANYONE?
Review the following list of twelve of the most influential businesspeople in recent history. Is there any name you’re not familiar with? Bill Gates Oprah Winfrey John D. Rockefeller Henry Ford Mark Zuckerberg Walt Disney…
IT’S ALL ABOUT ALIGNMENT
The key strategic imperative of any business is alignment. Alignment has long been the greatest challenge of leadership. The importance of alignment in business, along with its effect on performance, has only increased over time….
EXTRAORDINARY BRAND RECIPES
What makes a brand extraordinary? What differentiates an extraordinary brand from its competitors? Why do we respond to powerful brands as we do? What is in the secret sauce of winners? Why do we want…