In over twenty years working with and facilitating leaders and teams engaged in visioning and strategic planning, I have found that there are three key impediments to the alignment to brand intention. They appear at…
Browsing CategoryTrue Alignment
THE THREE CUSTOMER MOTIVATIONS: PART THREE
We all want to feel that whomever we are buying from is treating us well. When we pay for a product or service, we expect to be treated with dignity and respect and to receive…
THE THREE CUSTOMER MOTIVATIONS: PART TWO
In addition to attention, one of the three motivators that we all share as customers is an expectation of brand competency. We expect providers of products or services to be competent both in creating and delivering whatever it…
THE THREE CUSTOMER MOTIVATIONS: PART ONE
One of the three motivators that we all share as customers is attention. Attention fulfills our need to feel important and supports our desire to know that we count. The opposite is to feel ignored,…
TO KNOW OUR CUSTOMER IS TO KNOW OUR BUSINESS
What separates market leaders from their competitors? What makes your product or service different from the rest? Although a number of factors are important, the one that matters most is the answer to: “Why is…
WE LIKE WINNING
We all engage in business. Every day, we take part in business. It may not be obvious, yet from the moment we wake, we are consumers — by turning on a light; running water; dressing;…