“Two heads are better than one.” — John Heywood The organizations that Thomas Lockwood and I researched were not bound by the limitations of their structure or the defined roles people find themselves in….
Browsing CategoryDesign Thinking
CREATING A CHANGE IN MINDSET – THE HUNGER PROJECT
In our book, Innovation by Design, Thomas Lockwood and I identified 10 attributes that give remarkable power to the human-centered aspects of design thinking organizations. Curious confrontation, that is, facing differing ideas and mindsets with…
DESIGN THINKING AS A CONFRONTATION TOOL
One of the culture keys, and a cornerstone to how people interpret culture, is how disagreement and team conflict are managed. It has a great deal to do with how people feel safe in a…
UNDERSTANDING THE CUSTOMER EXPERIENCE: PART FOUR
Part Four: Awareness Design, The Fifth Order Over the past two decades, and with the furthering of social media, our business environment has evolved into one in which the relationships between companies and their customers…
UNDERSTANDING THE CUSTOMER EXPERIENCE: PART THREE
Part Three: Designing Loyalty to Brands A goal of any product or service is for the customer to emotionally identify with its brand and, as a result, for the customer to trust enough in their…
UNDERSTANDING THE CUSTOMER EXPERIENCE: PART TWO
Part Two: Designing Customer Happiness What makes for a happy customer experience? How can you better design a user experience that evokes happiness? What are the key elements you need to consider? There’s a broad…
UNDERSTANDING THE CUSTOMER EXPERIENCE: PART ONE
Part One: Perspectives of Empathy In this week’s blog, whether you’re a novice or experienced user of design thinking, I invite you to begin exploring how you can better understand the human experience and use…
CHANGE THE PROCESS, CHANGE THE CULTURE
As we unfold the new calendar year, I’d like to begin by focusing on how leaders and their organizations and teams can be more innovative in taking on the challenges that lie ahead. Design…
CULTURE AWARENESS: SIMPLIFYING THE PATH TO INNOVATION
Culture informs people how to individually and collectively achieve success, and to understand what is acceptable and unacceptable behavior. As a result, it is at the core of how people come together to innovate. That…
CURIOUS CONFRONTATION: A KEY TO INNOVATIVE CULTURES
One of the essential characteristics of creative and highly innovative cultures is their ability to recognize and leverage conflict. Granted, for any organization or team, one of the greatest challenges it faces is how to…