At the heart of complexity lives simplicity. Aligning a business, company, or team requires a clear and constant focus, continuous effort, and all the skills necessary to be a great leader today and tomorrow. Members…
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BACON AND EGGS ANYONE?
Review the following list of twelve of the most influential businesspeople in recent history. Is there any name you’re not familiar with? Bill Gates Oprah Winfrey John D. Rockefeller Henry Ford Mark Zuckerberg Walt Disney…
IT’S ALL ABOUT ALIGNMENT
The key strategic imperative of any business is alignment. Alignment has long been the greatest challenge of leadership. The importance of alignment in business, along with its effect on performance, has only increased over time….
WHAT IS DESIGN THINKING
“Design thinking is a human-centered innovation process that emphasizes observation, collaboration, fast learning, visualization, and rough prototyping. The objective is to solve not only the stated problem at hand, but the real problems behind the…
EXTRAORDINARY BRAND RECIPES
What makes a brand extraordinary? What differentiates an extraordinary brand from its competitors? Why do we respond to powerful brands as we do? What is in the secret sauce of winners? Why do we want…
DESIGNING CULTURE
Transforming or designing culture requires changing individual and collective behavior. One of the greatest values to be gained from design thinking is the impact it can have on the culture of an organization and how…
FINDING THE UNIQUE RECIPE
In over twenty years working with and facilitating leaders and teams engaged in visioning and strategic planning, I have found that there are three key impediments to the alignment to brand intention. They appear at…
THE THREE CUSTOMER MOTIVATIONS: PART THREE
We all want to feel that whomever we are buying from is treating us well. When we pay for a product or service, we expect to be treated with dignity and respect and to receive…
THE THREE CUSTOMER MOTIVATIONS: PART TWO
In addition to attention, one of the three motivators that we all share as customers is an expectation of brand competency. We expect providers of products or services to be competent both in creating and delivering whatever it…
THE THREE CUSTOMER MOTIVATIONS: PART ONE
One of the three motivators that we all share as customers is attention. Attention fulfills our need to feel important and supports our desire to know that we count. The opposite is to feel ignored,…