What separates market leaders from their competitors? What makes your product or service different from the rest? Although a number of factors are important, the one that matters most is the answer to: “Why is…
BLOG
WE LIKE WINNING
We all engage in business. Every day, we take part in business. It may not be obvious, yet from the moment we wake, we are consumers — by turning on a light; running water; dressing;…
STRUGGLING WITH INNOVATION
Throughout the history of business, we have found ourselves trying to figure out how to maximize our human potential. Meaningful innovation is the most important issue that organizations continue to grapple and struggle with. As mentioned…
INNOVATION IS WHAT WE DO BEST
“Imagination is more important than knowledge. For knowledge is limited to all we now know and understand, while imagination embraces the entire world, and all there ever will be to know and understand.” —Albert Einstein…
UNDERSTANDING THE CUSTOMER EXPERIENCE: PART FOUR
Part Four: Awareness Design, The Fifth Order Over the past two decades, and with the furthering of social media, our business environment has evolved into one in which the relationships between companies and their customers…
UNDERSTANDING THE CUSTOMER EXPERIENCE: PART THREE
Part Three: Designing Loyalty to Brands A goal of any product or service is for the customer to emotionally identify with its brand and, as a result, for the customer to trust enough in their…
UNDERSTANDING THE CUSTOMER EXPERIENCE: PART TWO
Part Two: Designing Customer Happiness What makes for a happy customer experience? How can you better design a user experience that evokes happiness? What are the key elements you need to consider? There’s a broad…
UNDERSTANDING THE CUSTOMER EXPERIENCE: PART ONE
Part One: Perspectives of Empathy In this week’s blog, whether you’re a novice or experienced user of design thinking, I invite you to begin exploring how you can better understand the human experience and use…
CHANGE THE PROCESS, CHANGE THE CULTURE
As we unfold the new calendar year, I’d like to begin by focusing on how leaders and their organizations and teams can be more innovative in taking on the challenges that lie ahead. Design…
CULTURE AWARENESS: SIMPLIFYING THE PATH TO INNOVATION
Culture informs people how to individually and collectively achieve success, and to understand what is acceptable and unacceptable behavior. As a result, it is at the core of how people come together to innovate. That…